Australian smartphone ownership has reached record levels with nearly every age group nearing 100% penetration rates – so yes, practically every person in Australia owns a smartphone of some type. Therefore it becomes crucial for smartphone manufacturers to have great smartphone pos displays in retail stores like JB Hi Fi in order to try and attract shoppers.

We provide OEM service for customer design display.Main display shelf category： Electronic Device Display， Cosmetics Display Rack， Fast Sales Product Display Rack， Alcohol $ Cigarette Display Rack， Home Appliances Display Rack. 

SAMSUNG wanted to see some clever smartphone point of sale ideas for consumer electronics stores like JB Hi Fi. The theory was that based on August 2018 data, JB Hi-Fi is ranked as the equal 7th largest consumer electronics and home appliance retailer in the world. So if they were able to come up with a smart way to present their smartphones in a retail store environment like JB Hi Fi then the ideas could be replicated in other retailers around the world.

The JB Fi Fi consumer electronics shopping environment is probably the busiest visual space of any store in Australia, especially compared to others like Officeworks, Bing Lee, Harvey Norman or The Good Guys. They have successfully used this formula to sell billions in consumer electronics products.

With such a busy point of purchase environment it means all the brands in JB Hi Fi are competing with so much other noise and therefore increases the need for clever pos displays that can fit the tight spacing of JB Hi Fi’s stores. So our design team had to keep this in mind while balancing the practical needs of the store to leave space for things like ticketing, power and security cables.

The design brief meant we needed to;

– Create a smartphone product Display Stand for retail
– The POS display needed to incorporate existing power & security items
– The smartphone display had to fit within the existing visual merchandising space available
– The design had to meet Nokia’s corporate identity guidelines