We have rich experience in designing, producing, and laying cosmetic display racks.
We have a reasonable layout for the placement design of cosmetic display racks.
The design of the Cosmetics Display Rack must capture the consumer psychology of female customers. While we focus on design and quality, we also focus on the use of merchandise placement layout to effectively mobilize the customer's line of sight and movement routes. For you to attract the customer's eye, inducing the customer's desire to buy.
To attract customers' eyes, cosmetic display racks should have the following characteristics:
● Unique and beautiful design
We pay attention to the appearance design of cosmetic display racks. To enhance the overall image of your products and make cosmetics look more attractive.
And have a good innovation, that can make cosmetics stand out. Attract customers' attention.
● Bright colors & reasonable matching
Color is an important factor in attracting vision.
Bright colors can attract customers' attention. However, avoid designs that are too harsh or too fancy.
The color of the display shelf should be coordinated with the tone of the cosmetics. It is important to highlight the features of the cosmetics.
● Reasonable layout, easy to navigate
We have a clear and concise layout for cosmetic display racks.
Categorize the design according to brand, type, or function.
Easy for customers to browse and select cosmetics.
● Good lighting layout
Light and color are two different elements in display rack design.
But the relationship between them is very close.
Appropriate lighting can highlight the texture and color of cosmetics and make them more attractive.
● Clear brand logo
Cosmetic display racks are clearly designed with the brand logo of the cosmetics. This is to enable customers to recognize and remember the brand.
In addition, the height, angle, and width of the cosmetic display racks are ergonomically designed. It is convenient for customers to be able to browse and select cosmetics comfortably.
This can improve the customer's shopping experience.
How to place the cosmetic display rack more reasonably and effectively?
1. Layout and planning
Classification and Partitioning
It is recommended that you categorize and partition your cosmetics according to different product types and brands.
For example, lipstick, eye shadow, blush, and other makeup products are placed in different areas.
Or different brands of products are displayed separately.
Series products (such as hydration, whitening, spot removal, etc.) should be placed centrally to drive linked purchases.
Levels and heights
Display cosmetics through different levels and heights. To create a sense of hierarchy and visual appeal.
Higher display shelves can be used to display specialty products or new products. While lower shelves are suitable for displaying regular products.
Golden position
Best-selling products can be placed in the best position on the shelf.
Display shelves in the area of the first 1/4 to 1/2 of the direction of the flow of people, and in the line of sight between the height and the height of the pick-up line (about 1.2 meters to 1.45 meters).
2. Display Tips
Product layout and spacing
Avoid overcrowded or sparse displays. Appropriate spacing can be determined according to the size and shape of the cosmetics.
Each cosmetic product should be displayed. Leave enough space for customers to view and try.
Logo and Packaging
Packaging should face outward.
Cosmetic labels should be uniformly front-facing towards the consumer.
Cosmetics display effect should be achieved: trademark facing out, products are not flat, not sideways, not upside down, to achieve a neat, beautiful, and eye-catching.
Display full
To let the cosmetics display shelf full. Increase the fullness and visibility of the commodity display.
High-end cosmetic display cabinets not only enhance the image of the store, but also shape the brand and drive the sales of cosmetics.
We focus on every detail, just to meet your differentiated needs.
Dongguan Display Leader Co., Ltd
